It's actually a sad story, how quality became quantity... Pretty sure the first burgers weren't rubbish like nowadays.

Michael Keaton's character is a low lying manipulative sack of human shit that deserves to die in the worst possible way. Burger King forever.

Wow, what a blast. This is the kind of biopic i like. Showing all sides and - by most of the time - not judgeing, just showing. Well, maybe there is judging, but not too much. Michael Keaton plays the Kroc just right. + Great Michael Keaton + Good Mix of pro and con + Very honest biopic (Did McDonalds wanted to stop it? And why they didn't?) 9/10 Comment on other Reviews and Comments: --------------------------------------------------- What i don't understand: Why does Reviewers judge this movie by the reallife story and not by the movie itself? Of course Kroc did horrible, capitalistic decisions, but you have to say if the movie does it capture right.

I will never go Mcdonalds.

Ray Kroc was probably one of the most unlikable characters there were who was leeching of other peoples ideas and screwing them up all over the place. That can be said about many successful businessmen. The only argument one could make that without him McDonalds might never have become what it is. Personally I found him despicable. So, why watch the movie ? Well it sets the record straight about what happened and how he got to it, because I´m sure many of us probably didn´t know the story. It´s not totally accurate but from my understanding the general outline is about right. The movie is driven by Keaton who makes Kroc the unlikable guy he was in the story. Unfortunately, due to the facts there isn´t a happy end. But that is how it was. The production of the movie is really good, it looks and feels the part and the lenght of the movie is OK. It isn´t a 100m $ blockbuster movie and you won´t watch it repeatedly because once you know the story there is no point. But it´s a good piece of filmmaking and if you are interested to know how McDonalds came to be you might give it a shot.