ITV are already making the same mistakes that led to the demise of the show on Channels 4 and 5. If you keep changing the rules as you go, picking and choosing who to punish and how severely, and just generally trying to ensure that certain housemates stay in the house, people will get tired of it.

I just noticed that this is tagged as just "Big Brother" why? The Channel 5 era is on the Big Brother UK page. One would think the ITV era would be as well