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Il ne vend rien, il achète.
Après avoir exposé la malbouffe dans Supersize Me, Morgan Spurlock s’attaque à son gagne-pain en révélant tous les vilains petits secrets d’Hollywood ainsi que tous les stratagèmes utilisés pour convaincre les annonceurs de placer leurs produits dans les films ou à la télévision. Ce fou de documentaires controversés utilise son sens inimitable de la comédie pour s’infiltrer dans les salles de conférence de grandes entreprises et les réunions brainstorming d’agences de publicité afin de les pousser à dévoiler la face cachée du monde publicitaire…
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The Greatest Movie Ever Sold had an intriguing premise that ended up being more interesting than the movie itself. For those who don't know what it's about, it's a "documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement." Unfortunately, it's not particularly informative and I didn't feel like I learnt anything from watching it. The camera work was all over the place and constantly moving too which was really distracting.
I like Morgan Spurlock. He's a funny man and usually drives home a great point. Not so much in this "documentary". He could've explored a far more important aspect of corporate sponsoring in today's society, instead, he used humour in an inflationary way to make this entire topic seem ridiculous. 5/10.