The 98th Annual Macy's Thanksgiving Day Parade was held on November 28, 2024, in New York City and was shown to viewers live on NBC and Peacock that same day from 8:30 a.m. to noon EST. It was hosted by Savannah Guthrie, Hoda Kotb, and Al Roker. The lineup featured 17 giant helium balloons, 15 heritage and novelty balloons, 27 floats, more than 700 clowns, 11 marching bands, 10 performance groups, a host of musical stars, and the one-and-only Santa Claus.