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An insight into one of Argentina's most famous marketing campaigns of the late 1990s and early 2000s: la llama que llama. Their creators talk about their creation on its 25th anniversary.
José Luis García
Él mismo
Lorena Muñoz
Ella misma
Luis Aranosky
Gonzalo Arias
Fernando Mollica
Fernando Vega
Tamara Viñes
Sebastián Wilhelm
Maxi Anselmo
Martín Larumbe
The Class of ‘92
I Choose to Believe
Lionel Messi: Destiny
A Decade Under the Influence
Money Heist: The Phenomenon
180° South
Seduced and Abandoned
Anna Nicole Smith: You Don't Know Me
John Candy: I Like Me
Spider-Man: All Roads Lead to No Way Home
McQueen
The Kid Stays in the Picture