Tim Cook

Timothy Donald Cook (born November 1, 1960) is an American business executive who is the current chief executive officer of Apple. Cook had previously been the company's chief operating officer under its co-founder Steve Jobs. Cook joined Apple in March 1998 as a senior vice president for worldwide operations, and then as vice president for worldwide sales and operations. He was appointed chief executive of Apple on August 24, 2011, after Jobs resigned.

During his tenure as the chief executive of Apple and while serving on its board of directors, he has advocated for the political reform of international and domestic surveillance, cybersecurity, national manufacturing, and environmental preservation. Since becoming CEO, Cook has also replaced Jobs' micromanagement with a more liberal style and implemented a collaborative culture at Apple.

Since 2011 when he took over Apple, to 2020, Cook doubled the company's revenue and profit, and the company's market value increased from $348 billion to $1.9 trillion. In 2023, Apple was the largest technology company by revenue, with US$394.33 billion.