Renowned bakers who have made a name for themselves with bread gather to compete. The final winner will receive a cash prize of 100,000 dollars, a brand-new electric SUV, and the chance to create their own brand. Round One is a mission to bake the bread that represents who they are: Bake Your Signature Bread. Who will make it through Round One?

Rank and status are stripped away in the arena, where challengers are judged solely on their signature craft.

The last survivors of Round One move on to face a new, unexpected team battle based on rankings.