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Series 20

Series 20

6.4·29 janvier 2026·12 épisodes·11h 47min
Synopsis

The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.

Épisodes · 12
Hong Kong
E1

Hong Kong

Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded.

1h 4min·29 janv. 2026
Children’s Story
E2

Children’s Story

Once upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.

59min·5 févr. 2026
Chicken v Egg
E3

Chicken v Egg

Week 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky eaters spark drama in the boardroom.

58min·12 févr. 2026
Advertising Water
E4

Advertising Water

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

58min·19 févr. 2026
Flowers
E5

Flowers

The candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.

58min·26 févr. 2026
Egypt
E6

Egypt

The candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride, and the rest run a lagoon tour which is anything but relaxing.

1h 1min·5 mars 2026
Gamified Fitness
E7

Gamified Fitness

It's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before chasing investment. In the boardroom, for one team, it’s game over.

58min·12 mars 2026
Discount Buying: Take Two
E8

Discount Buying: Take Two

It's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.

58min·19 mars 2026
TV Selling
E9

TV Selling

It's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.

59min·26 mars 2026
Pet Product
E10

Pet Product

Week 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales. In the boardroom, for at least one candidate, it’s walkies.

57min·2 avr. 2026
Interviews
E11

Interviews

It's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain’s toughest interviewers. But only two can make it through to the grand final.

58min·9 avr. 2026
The Final
E12

The Final

It's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.

59min·16 avr. 2026