17 people, unknown to each other, are invited to coexist for 15 weeks in a house that is monitored by cameras 24 hours a day. Away from relatives and friends, without internet, social media and phone, they will live an unprecedented experience, a unique "social" experiment. Will cohabitation make them redefine their values? Will they be able to show their true selves to the TV audience? Who will manage to reach the end? Who will win the prize of € 100,000?